Friday, April 2, 2010

Check Out Scion's Online Episodic Reality Series "Reinvent The Wheels"!!

ATTIK and Scion are very proud to announce this six episode series, which is designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression. ATTIK's ECD and co-founder Simon Needham says, "The primary goal of “Reinvent The Wheels” is to further Scion’s conversation with trendsetting, creative 18-24-year-olds. We're always looking for new ways to spread Scion's messages, and we know the target audience spends a great amount of time interacting online, sharing, socializing and watching. Developing an online reality show is a fresh approach to engaging and entertaining them, and also leverages social networking in igniting buzz.
The all new online episodic reality series from ATTIK and Scion entitled "Reinvent The Wheels” debuted online on March 29th at 9 p.m. Eastern time, 6 p.m. Pacific, exclusively at

Please comment below and let us know what you think of the show.

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