2011 Hyundai Equus Prototype- First Ride at Conicelli Hyundai

As if the Hyundai Genesis wasn’t a huge upgrade for Hyundai, you won’t believe the Hyundai Equus. Conicelli Hyundai was fortunate enough to receive Hyundai’s Equus Prototype in the showroom for two weeks. This 368-horsepower 4.6-liter Lambda V8 Equus is taking Hyundai north of the $50,000 barrier for the first time in the U.S.

Equus (Latin word for Horse) entry into the U.S. market has been the worst kept secret since Henry Ford leaked word about the flathead V8 back in 1931.

"Our goal with the Equus isn't volume," he says while passing a black Mercedes-Benz S550 on the right. "It's image. We want to show the world we can make the finest sedans in the world." says John Krafcik, President and CEO of Hyundai Motor America.

Come check out the car for yourself at Conicelli Hyundai located at 1200 Ridge Pike in Conshohocken, Pa.  Check out pictures taken of this new vehicle on our Facebook page, and let us know what you think by posting a comment below!